Job Description

Senior Director, Product Marketing & Strategy

Locations: Waltham, MA or NY, NY | Hybrid

Get To Know Us:

At SS&C Intralinks, Product Marketing is the key link that binds our product strategy to the tactics that drive success in sales and marketing. As the voice of the market and enabler of sales effectiveness, Product Marketing drives effective and comprehensive product launches and sales enablement programs. Product Marketers must balance an expert-level insight into the market and competitive landscape, detailed analysis of customer priorities, and broad knowledge of the Intralinks solution and offerings.

Intralinks is searching for an experienced Product Marketing leader to join our global Product Marketing & Strategy team. This person will lead global product marketing activity for a next-generation, AI-first solution that is redefining how strategic financial transactions are executed. As a market manager for this transformative platform, you will be expected to deeply understand the evolving needs of buyers and customers in segments such as Corporate Development, Private Equity, and Investment Banking/M&A advisory—especially as they seek to leverage AI-driven innovation to gain a competitive edge. You will back up strategic insights with market evidence and use that knowledge to drive the development of positioning and messaging that clearly communicates the disruptive impact of our AI-first approach, empowering our sales channels to succeed in a rapidly changing landscape.

In This Role, You Will Take Ownership Of The Marketing Strategy For A Portfolio Of Innovative, AI-Powered Fintech Solutions That Are Transforming The Way Complex Dealmaking Is Accomplished.

You will collaborate closely with internal teams to ensure a differentiated and compelling market presence that highlights the unique value and market-shaping potential of our AI-first offerings. Your primary audience will include investment bankers, financial and legal advisors, private equity deal teams, and corporate development professionals—personas who are actively seeking to harness AI to drive efficiency, insight, and better outcomes in M&A, divestitures, IPOs, and beyond. Your work will directly impact the success of our commercial efforts by ensuring that messaging, pricing models, sales tools, and go-to-market strategies align business objectives and customer needs.

What You Will Get To Do:

• Develop and execute a strategic marketing plan that drives engagement, demand generation, and pipeline growth.
• Lead the creation of core messaging, positioning, and content that resonates with end users and executive-level stakeholders.
• Collaborate with sales and product teams to create compelling go-to-market materials, including whitepapers, webinars, ROI models, and solution briefs.
• Define and refine pricing and packaging strategies to maximize market adoption and revenue.
• Equip sales teams with the training, tools, and assets they need to effectively communicate the product's value.
• Conduct in-depth market research and competitive analysis to fine-tune messaging and positioning.
• Build strong relationships with customers to understand their challenges, uncover insights, and translate feedback into actionable marketing initiatives.
• Track and measure the success of marketing initiatives, continuously optimizing strategies to maximize impact.

What You Will Bring:

• 15+ years of experience in B2B product marketing, preferably in SaaS, enterprise software, or data management platforms.
• 5+ years of leadership experience managing high-performing product marketing teams.
• Proven success in developing and executing product marketing strategies that drive revenue growth and market differentiation.
• Deep expertise in messaging, positioning, storytelling, and sales enablement for complex, multi-product platforms.
• Strong understanding of hybrid GTM models including sales-led and product-led motions.
• Experience with account-based marketing (ABM), customer intelligence, and competitive analysis.
• Demonstrated experience implementing AI tools and strategies within product marketing.
• Exceptional communication and presentation skills, effective with both technical and executive audiences.
• Demonstrated ability to lead cross-functional initiatives and influence stakeholders across global teams.
• Bachelor's degree in marketing, Business, or a related field; MBA or advanced degree is a plus.
• Pragmatic Marketing certification / experience is a plus.

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